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All case studiesProject: Calex

Calex — Shipping an AI wellness MVP in 14 days

July 20, 2025

Problem

Users need a single place to understand nutrition, sleep, mood, and habits — without juggling five apps or drowning in raw numbers.

Approach

  1. Multimodal capture — Voice, image, text, and barcode flows all normalize into one schema before hitting the AI layer.
  2. Wearables — Google Fit and watch data provide context (sleep debt, activity) for recommendations.
  3. Embeddings + LLMs — Vector search over meals and patterns keeps responses grounded in the user’s history.

Outcome

  • MVP shipped on an aggressive timeline with 400+ pre-registrations.
  • Clear separation between ingestion, reasoning, and presentation layers — easier to extend than a monolithic prompt.

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